LOANWORDS FOUND IN BALI AND BEYOND MAGAZINES

Characteristics of medication advertisements found in US women’s fashion magazines

Background: Although prescriptions are dispensed at discretion of medical professionals, many pharmaceutical companies use direct-to-consumer (DTC) advertising to increase sales. Over-the-counter (OTC) medications are similarly marketed. Methods: We examined the content of advertisements in 38 issues of 9 popular US women's fashion magazines. We evaluated target audience, health condition, prod...

Indo-European Loanwords in Altaic

English loanwords in Japanese

As a result of the economic, political and cultural influence of Britain and the US, and the emergence of English as an international language, many world languages have absorbed loanwords from English, especially during the twentieth century. Japanese contains thousands of such borrowings, many of which are well-established and in universal use. A domestic phonetic script is available to both ...

Loanwords in Amsterdam: preface

Variable Vowel Adaptation in Standard Mandarin Loanwords

This study examines which English vowel is matched with which vowel in Standard Mandarin in loanword adaptation, investigates the general patterns for and restrictions on vowel adaptation in Standard Mandarin loanwords, and determines which aspects of vowel quality is more carefully replicated than others. The results show that despite the seemingly high degree of variation, there are systemati...